Here’s how To the Point Communications can help your organization tell its story:
Communications planning: Not a tome that sits on a shelf. We’ll analyze your company’s brand, audiences and objectives and provide a two-page road map to greater visibility and stakeholder acceptance.
Consulting: Need to review how you communicate? We can advise on everything from staffing and audience prioritization to whether or not you still need to publish that venerable newsletter.
Communications infrastructure: Not every story’s a blockbuster. But you’ll want channels in place to reach all audiences when the big news breaks at your organization. We can assess the communications vehicles you’re using and help determine if there are better ways to get the word out.
Employee communications: We’ll help align your staff with the organization’s objectives using the latest Comms. tools and the most effective practice of all: face-to-face communication.
Messaging: Every organization has a story to tell. Sometimes it just can’t figure out what that story is. We’ll help. Together we’ll identify the themes that convey your brand promise. We’ll even craft the words that make your story resonate.
Media relations: Your Board, your executives, your employees, your customers: everyone pays attention to what the media says about you. Don’t leave that part of your story to chance. Manage the media relationship. Take control of your story before others do it for you. We’ll show you how to develop media relationships, craft messages, pitch stories. We’ll even stand up in front of the camera for you, if you’d like.
Metrics: We’ve heard it for years – the Communications Department is not a profit center. True. But it can have a monumental impact on your reputation – the asset that helps drive profitability. We’ll show you how to measure what you’re getting in return for your communications spend.
Writing: There are so many ways to communicate and we assist with them all, from social media to video. At the heart of all communication, however, is clear, concise writing. That’s our specialty. We write the way you talk, and the way your audience listens. We don’t confuse the audience…we clarify and inspire. You’ve got a day job. Let us do the writing for you.